The purple latte at cafes in Seongsu and the purple cream bread on convenience store shelves have something in common besides their color. Both depend on ube, a purple yam grown almost entirely in the Philippines, which is struggling to produce enoug
How BTS-fueled ube craze in Korea tests Philippine supply limits
Korea’s fast-growing ube dessert trend is running into a supply squeeze as Philippine purple yam production falls and global demand surges. Cafes, bakeries and convenience stores in Seoul are feeling pressure from the tightening ube supply chain.
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